TruScribe / Squigl · Creative SaaS
More workMake creation
feel possible.
I helped shape a video creation SaaS product, bringing product design and art direction together to turn early ideas into a coherent, visually engaging experience.
From a thought
to a story.
Creative workflow / Concept illustration
Reported improvement in user engagement
Project outcome attributed to the company-wide UI/UX redesign in my résumé. My role combined product design, UI/UX direction, and visual experience strategy.
01 / The product challenge
Creative potential.
A coherent product.
In a fast-moving startup, I worked with leadership, product, and engineering to help turn early ideas into a usable SaaS experience. The scope connected user flows and onboarding concepts with interface patterns and visual storytelling systems.
Flow
Give people
a way forward.
I helped shape user flows, interaction models, and onboarding concepts for the Squigl video creation product.
Foundation
Make decisions
work together.
I defined foundational principles for typography, reusable components, interaction behavior, and accessibility considerations.
Expression
Connect visual craft
with usability.
Art direction and product design were part of the same job: helping the experience feel engaging while keeping its visual language coherent.
02 / Craft + consistency
A useful pattern
carries more than style.
The foundation extended beyond how a screen looked. Typography, interface patterns, and interaction behavior needed to support a consistent product experience and give creative and technical teams a shared direction.
Product design
- Flows and interaction models
- Onboarding concepts and interface patterns
- Feedback, behavior review, and friction analysis
- UX thinking embedded in Agile delivery
Art direction
- Foundational typography and visual principles
- Reusable components and visual consistency
- Visual storytelling systems
- Mentoring and collaboration across disciplines
03 / Collaboration + outcome
Raise the quality.
Bring the team along.
I gathered feedback, reviewed user behavior, and worked with creative and technical partners to bring UX thinking into iterative delivery. I also mentored junior designers and supported a more consistent approach to product craft.
What I carry forward
Product craft is the connection between how an experience looks, how it behaves, and how confidently a team can keep building it.
Role, scope, and the reported 22% engagement improvement are based on my résumé. Visuals are new, generic portfolio illustrations. This case study covers my 2016 - 2019 product design and art direction work.